While eating lunch the other day, I saw a news clip on CNN that was
talking about bargain shopping for health insurance...and it got me thinking
Value - Worth, in usefulness or importance; an amount considered to
be a fair equivalent for something else.
Two definitions, similar and different in many ways. Particularly in our
society, value is often equated with money and exchanging it for services or
goods of some kind. Yet, we are taught from an early age that core values have
nothing to do with money. For instance, the value that you place on your
parents, friends, spouse, children, or pets cannot be measured monetarily.
Those things have a different kind of a value that transcends the exchange of
money and service.
People involved in the various healing arts used to transcend monetary exchange,
as well. Once upon time, doctors' motives were to get patients well. Patients
came to the see the doctor to get well. Somewhere along the line, that value
system has been blurred to where patients must now relate the value of a
doctor's services to money; and subsequently a doctor is forced to do the same.
If not well, a patient has to weigh their financial options before being able to
do something about their health. That's the sad reality. Doctors, meanwhile,
are forced to view what they do as just as much business as service. Another
When you are involved in an "alternative" form of health care, you must create a
value for something out of nothing. Such is my job. Upper Cervical Care is
something that hardly anyone has heard about. Chiropractic is something that
they've heard about, and the term carries with it a negative connotation for
many people...even people that have never experienced it. Call it an old school
mindset, if you will, but "cracking backs" isn't exactly something that people
associate with health. So, in teaching a new paradigm, I have to establish a
value for it.
It's just a shame that health care, in general, has to be so much more about
money than health. Look at the Italian (and European, in general) health care
system, where the Surgeon General recently endorsed Upper Cervical Healthcare as
a major part of Italy's healthcare system. That's incredible...that really goes
to show you where their priorities are. They don't shy away from something
different just because it's something different. It might very well cause a
fundamental shift in that country that takes the focus of the medical system
away from medications, costing people that are a part of that system money...but
it's not about money to them...it's about the best way to get people well and
keep them well. And that's amazing that there's a healthcare system out there
that places the value on people's HEALTH instead of their wallets...
While we're arguing here in the States about how to get people better access to
our "disease" care system that has been failing people for years, they are
making huge changes/reforms to their system. You have to admire that...
So, as a conclusion to this short and sweet edition of Weekly Well-Being, I want
you to consider that, in order to really reform healthcare, we need to find a
way to make it valuable in the sense of its importance rather than its monetary
Thinking good things for you, as always,